FAYETTEVILLE, Ark., Feb. 5, 2018 /PRNewswire/ — RedwoodVentures, LLC., says initial shipments of its hit collectible line, Smooshy Mushy™ have begun arriving at Toys R Us stores across the country and are already selling fast.

RedwoodVentures, LLC., says initial shipments of its hit collectible line, Smooshy Mushy™ have begun arriving at Toys R Us stores across the country and are already selling fast.

The line of scented, “slow-rise,” collectible pets comes in a variety of delightfully fun food themes, and each is packaged with a tiny collectible squishy “bestie,” and loads of surprises, adding levels of discovery and delight for young consumers. The Smooshy Mushy line is made of a pleasingly tactile, ultra-soft material which has a mesmerizing, slow-rising action after being compressed.

Introduced late in 2017, and available until now only at Walmart stores in the US and Canada, Smooshy Mushy has quickly developed a fervent Social Media following, including a network of hundreds of YouTubers totaling over fifty-million subscribers (and growing).

“Smooshy Mushy was planned for an early 2018 launch but we were able to get a substantial amount of product to retail for late 2017,” says Andy Wiseman, CEO of RedwoodVentures. “That product flew off the shelves, the social media world caught on, and a ‘Smooshy Squad’ of followers evolved. We’ve been able to get some product to retail in Europe and other world markets, but are having difficulty keeping up with global demand.”

Now, Wiseman says, he expects demand to accelerate with availability at Toys R Us. “Toys R Us is a destination for hot toys,” he said. “Parents and kids know when they want something hot, that Toys R Us is going to have it.”

RedwoodVentures, LLC. manufactures and distributes SmooshyMushy in partnership with Olo Industries, LLC.

Media contact:

Southard Freeman Communications/973-470-0400 

Amy Friedland, afriedland@southardfreeman.com 

Erin Mortara, emortara@southardfreeman.com

 

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SOURCE RedwoodVentures, LLC.