Field Agent Responds to Record Year with New SVP of Growth Position
FAYETTEVILLE, Ark., April 3, 2019 /PRNewswire/ — Crowdsourcing firm Field Agent, the leading provider of retail-auditing, shopper research, and influencer marketing services, today announced the creation of a new senior vice-president position to focus on optimizing the company’s dynamic growth.
Blake Pointer, a veteran entrepreneur and brand builder with 20 years experience, joins Field Agent as the new senior vice-president of growth, charged with helping the company aggressively explore new products, markets, and growth opportunities.
Pointer comes to Field Agent by way of C2Group where, as principal and COO, he advised small-to-medium size companies on how to grow their business. Prior to C2Group, Pointer filled the VP/GM roles at One Country Brands, architecting and leading its successful lifestyle brands business. Pointer also previously served as CEO/owner of CPG brand My Brother’s Salsa and a VP at Saatchi & Saatchi X.
«Adding Blake to the team was an easy decision for us,» said Field Agent president and COO Marc Yount. «Blake’s expertise, vision, and enthusiasm will help us build on a solid foundation of success even as we explore new opportunities for rapid growth.»
Pointer will be working to usher in the «next generation of growth» at Field Agent, as he seeks to harness the firm’s existing strengths and distinctive culture into a unified vision of the future.
«For the past decade I’ve been observing Field Agent from a distance,» Pointer said, «admiring the company as it innovates and disrupts the retail technology industry. Now I’m extremely excited and grateful to join the team myself.»
About Field Agent: Field Agent created the mobile crowdsourcing solution for the retail and branded-goods industries in 2010 and has defined the space for nine years. Field Agent leverages its global network of over two million app-users to connect businesses with fast, reliable information. Visit the Field Agent blog, named a top 10 market research blog, for more information on location-based mobile audits, research, and influencer marketing services.
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SOURCE Field Agent